If you want to start a business, the first question you ask yourself is this: Where do I start?
And the questions keep snowballing.
Should I tell people my idea?
How do I know my idea is good or not?
If I don’t have an idea, what should I do?
What the hell is a coworking space, and why should I go there?
How do I do market research?
How do I find my first customers?
How do I find co-founders, partners?
If you have these questions, regardless of whether you have already started, or want to start, a business, this episode is for you.
Today, I’m sitting down with Marc Nathan. That’s Marc with a C, not a K.
Marc does a lot of things, but most relevant to this conversation is his role as a mentor for startups. With years of leadership experience in tech, finance, creative marketing, he is an expert on pitching, customer development, angel investing, ad marketing at scale — especially for early-stage tech-based startups.
He’s got a knack for connecting people, and knows pretty much everyone in town. In fact, as I’m writing this, I’m reminded that I need to send him my wish-list of interviewees in Austin, so he can introduce me to them.
Marc is also VP of Client Strategy in the Emerging Technology and Venture Capital practice group at Miller, Egan, Molter & Nelson LLP, a law firm (Marc’s not a lawyer) that provides experienced, flexible and responsive legal rep for tech-based businesses. Outside of mentoring startups, he runs T-squared agency, which does a weekly newsletter about all things startup in Texas.